- Category:
Metaverse, E-commerce, VR/AR
- Software:
Unreal Engine 5, Pixel Streaming, Solana
- Service:
Metaverse Development
- Client:
Global Retail Group
- Date:
January 2, 2023
Mall Metaverse Explorer: Unleash the Dynamic World of Commerce
Mall Metaverse Explorer is a pioneering digital platform that merges the social experience of a physical mall with the convenience of e-commerce. Users create avatars to walk through a sprawling digital complex, visiting brand flagship stores, attending virtual product launches, and socializing with friends in real-time.
Retail Reborn
As physical foot traffic declines, brands need new ways to engage Gen Z and Alpha. This metaverse solution transforms shopping from a transactional “scroll and click” into an experiential adventure.
Challenge & Solution
The Challenge: E-commerce websites are efficient but lonely. They lack the serendipity of window shopping and the social aspect of hanging out at the mall. Brands struggled to create meaningful brand equity online, where every product is just a thumbnail on a white background.
The Solution: We built Mall Metaverse Explorer, a persistent virtual world.
Immersive Exploration
We utilized Unreal Engine 5 to build a photorealistic mall with dynamic lighting and physics. Users can walk into a Nike store, pick up a sneaker, inspect the stitching, and try it on their avatar.
Impact:
- 5x longer session duration than standard web
- Increased brand affinity
- Social shopping capabilities
Final Result
The Mall Metaverse Explorer has redefined digital retail for our client, attracting major global brands as tenants.
180k Virtual Visitors
The metaverse mall attracted a significant number of visitors, proving the concept of experiential e-commerce at scale.
50% Engagement Increase
User session times were 50% longer than on traditional e-commerce sites, indicating a more immersive and captivating experience.
12k Transactions Made
Over 12,000 'phygital' transactions were completed, validating the new model of selling both physical and digital goods.
This project proves that the metaverse is not just hype—it is the next evolution of the shopping mall.
