- Category:
Automotive, WebGL, E-commerce
- Software:
Three.js, WebGL, Blender
- Service:
3D Web Development
- Client:
AutoDrive Motors
- Date:
August 22, 2023
Virtual Showroom Simulator: Navigate the Car Buying Journey
The Virtual Showroom Simulator is a cutting-edge digital retail experience that brings the dealership to the desktop. Using advanced WebGL technology, we created a photorealistic 3D environment where users can interact with vehicle models in unprecedented detail.
Touchless Test Drives
In a post-pandemic world, digital touchpoints are crucial. This platform allows potential buyers to build an emotional connection with the vehicle before they ever step foot on a physical lot.
Challenge & Solution
The Challenge: Traditional car websites rely on static images and flat configurators. They fail to convey the scale, luxury, or features of a vehicle effectively. Dealerships were losing younger buyers who demanded a more interactive, transparent, and digital-first buying experience similar to modern video games.
The Solution: We engineered Virtual Showroom, a browser-based 3D engine.
360° Exploration
Users can rotate the car, open doors, inspect the engine bay, and sit in the driver’s seat. High-dynamic-range (HDR) lighting ensures that paint reflections and leather textures look hyper-realistic.
Impact:
- 300% increase in engagement time
- Higher conversion on “Book a Test Drive”
- Reduced bounce rate
Final Result
The Virtual Showroom Simulator has set a new standard for automotive e-commerce, blending the lines between gaming and retail.
150k Virtual Tours
Over 150,000 users have explored vehicles in the virtual showroom, indicating massive interest in immersive online car shopping.
40% Inquiry Boost
The client saw a 40% increase in qualified leads and test drive requests originating from the virtual showroom.
5k Test Drives Booked
More than 5,000 physical test drives were booked directly through the platform, proving its effectiveness as a sales funnel.
This project demonstrates our capability to push the boundaries of web technology to create tangible business value.
